Forever Ephraim
Mental Health Coach for Athletes
Blended storytelling and psychology-driven messaging to boost engagement and lead generation.
235% increase in lead generation
A former Division 1 football player and NFL hopeful had built a resilience coaching practice for athletes — but his social media wasn't converting. The original target was 28 qualified leads per month. He was falling short, and the messaging wasn't connecting with the local athletic community he was trying to reach.
The key insight was that athletes don't respond to abstract mental health language — they respond to performance. I reframed the messaging around outcomes athletes care about: coming back from injury stronger, showing up in high-stakes moments, mental toughness as a trainable skill. I led with the coach's own credibility story — Division 1 background, coaching MLB pitchers back to peak velocity — and made the copy feel like it came from a teammate, not a therapist.
Facebook Ad Copy
Hey [TOWNNAME]! Playing Division 1 football at Pitt Uni was an incredible experience, but the real lessons came from the setbacks, comebacks, and my teammates who pushed me to be better. Today, I'm a husband, a dad to 2 amazing kids, and the owner of [business name], where we help young athletes strengthen their mental game on and off the field. Whether you're recovering from a tough season or preparing for the next big win, I'd love to support you. This January, we're offering 20% off all training programs for first-time clients. Book a call with me here: [LINK]
The campaign generated an average of 94 qualified leads per month — more than three times the original monthly target of 28. That's a 235% increase in lead generation, driven entirely by targeted messaging built around local values and community identity.