Professional
Background

• Craft and manage B2C email newsletters for Oval products (Vban and Zobo), with early audience engagement and positive subscriber responses.
• Write and edit copy for social media posts and video scripts, tailored to drive product awareness and user engagement.
• Share and develop ideas to enhance customer interaction and retention across content channels.
• Collaborate with product and growth teams to align messaging with marketing goals.

Wrote conversion-focused copy for home service and niche brands, supporting revenue growth, lead generation, and franchise expansion.

• Drove $100K+ in revenue for a roofing client within 8 months
• Generated 100+ qualified leads in one month for a niche apparel brand
• Helped grow client base from 20 to 55 businesses in 5 months
• Crafted direct-response social media copy with consistently high lead conversion

Managed community communications and engagement strategies across newsletters, webinars, and email campaigns.

• Maintained strong open rates and boosted webinar attendance through engaging newsletters
• Simplified complex information into digestible, engaging content
• Planned and moderated webinars with clear, structured content
• Implemented strategies to increase community engagement
• Analyzed metrics to optimize communications and engagement

Led messaging strategy and crafted marketing copy across campaigns, video scripts, and event content to engage large audiences.

• Wrote campaign copy for hackathon with 2,000+ applications
• Maintained 68% engagement of 1,500+ attendees through event lifecycle
• Created video scripts and captions with thousands of organic views
• Drove consistent, mission-aligned communication across email, social, and events

Supported marketing strategy execution, boosting enrollment and visibility for accelerator programs.

• Contributed to enrollment of 1,000+ women into accelerator program
• Planned, executed, and analyzed marketing initiatives
• Boosted brand visibility, lead generation, and campaign performance
• Created and optimized digital content while tracking key metrics

Supported digital marketing campaigns across social media, email, and content channels.

• Exceeded application targets by 13.29% through digital strategies
• Collaborated with creative team for optimized digital assets
• Managed social media accounts and community engagement
• Maintained positive brand presence online